YesStyle Cosmetics Best Sellers 2023

We’ve already revealed YesStyle’s best-selling skin care products this year, now it’s time to reveal our best-selling makeup products! The selection criteria are the same: We select products based on global sales between December 16, 2022 and December 15, 2023. Products that have been discontinued on the website are not included in the list.

Since some products are available in multiple colors, only the best-selling colors are listed. Results are compared to last year’s top sellers. This year, lip care products are also included in lip makeup as some lip balms and lip oils can be used as lip makeup.

base makeup

This year’s Top 10 Primer Products reflect the rise of color-correcting primers. Dr. Jart+’s Cicapair Tiger Grass Color Correcting Treatment joins the list, and THE FACE SHOP’s Air Cotton Makeup Base SPF30 PA++ (Mint) takes the No. 1 spot, re-entering the top 10 at No. 5.

numbuzin – No. 3 porcelain skin primer–skin tone brightening beige
Peach C – Peach Glossy Primer
heimish – non-artistic radiant primer
Dr. Jart+ – Cicapair Tiger Grass Repair Cream
THE FACE SHOP – Air Cotton Makeup Base SPF30 PA++ (#1 Mint)
The Saem – Saemmul Eye Primer
ETUDE – Face Blur (Smoothing)
A’PIEU – Pore Primer
innisfree – No Sebum Blur Primer
VDL – Lumilayer Primer
liquid foundation

Do you use a BB cream or a foundation? YesStyle’s customers are mainly foundation creams, as seven of the top 10 foundations are cream foundations. Despite this, MISSHA’s M Perfect Coverage BB Cream SPF42 PA+++ still ranks first.

MISSHA – M Perfect Coverage BB Cream SPF42 PA+++ (#21 Natural Beige)
CLIO – Kill Cover Mesh Glow Cushion Set (#04 Ginger)
Peach C – Honey Glow Cover Cushion (#02 Beige)
PURITO – Cica Clearing BB Cream (#23 Natural Beige)
MISSHA – Magic Glow Long Lasting Cushion (#23 Medium Beige)
romand – Nu Zero Cushion (#03 Natural 21)
CLIO – Kill Cover The New Founwear Cushion Set Koshort In Seoul Limited Edition (#04 Ginger)
UNLEASHIA – Satin Wear Healthy-Green Cushion (#23W Bisque)
MIZON – Snail Repair Intensive BB Cream (#21)
CLIO – Kill Cover Fixer Cushion Set (#05 Sand)
Concealer

In the concealer category, Saem continues to hold the top two spots. Bling Glow’s Concealer Pen and Multi-Color Mix-and-Match Concealer Palette are growing in popularity in the top 10, and these two products stand out among the liquid or cream concealers on the list.

Saem – Perfect Cover Pen Concealer (#1.5 Natural Beige)
The Saem – Perfecting Concealer (#1 Sheer Beige)
SKINFOOD – Salmon Dark Circle Concealer (#01 Salmon)
Bling Glow – Concealer Pen (#01 Light)
peripera – Dual Long Lasting Concealer Pen (#02 Natural Beige)
Bling Glow – Mix and Match Concealer
ETUDE – Big Cover Skin Fit Pro Concealer Pen (#N07 Amber)
CLIO – Kill Cover Liquid Concealer (#2 Lingerie)
IM’UNNY – Cover Up Tip Concealer (#1.5 Natural Beige)
CLIO – Kill Cover Founwear Concealer (#2 Lingerie)
Loose powder/setting powder

While powders still dominate the category, spray-based setting products are growing in popularity, with three of the top 10 being spray-based setting products. Generally speaking, spray-based makeup setting products are more hydrating, some formulas can also give a dewy finish, and are easier to apply than powders.

so natural – all day firming and setting spray
SKINFOOD – Peach cotton multi-effect setting powder
ETUDE – Zero Sebum Drying Powder
Fule – Pink Cotton Pore Blurring Powder
innisfree – sebum-free mineral powder
Innisfree – Sebum-Free Mineral Powder
romand – better than modification
NEOGEN – Dermalogy All Day Moisturizing Repair Cream
peripera – Oil Capture Cooling Powder
MACQUEEN – Ultimate Cushion Setting Powder